A constant brainstorm

A visual metaphor that captures the constant process of creation that Roca started more than a hundred years ago

  • 3 Nov
  • 31 Dec

At the end of 2014, Roca opened its new shopwindow which played around the concept of rain to showcase the great ideas with which Roca creates and designs it products for the bathroom space.

To capture the process of creation the Raindream was the main product. This shower discharges thousands of water drops represented by 1 200 lightbulbs that, backlighted by blue fluorescent tubes, simulates the beautiful movement and reflection of the water from an altitude of three meters.