More than just a physical space, the Roca Gallery concept expresses Roca's current situation and its future challenges. Based around the values of design, innovation, and sustainability, the Roca Galleries demonstrate the brand's desire for an ongoing dialogue with society as a whole and, most particularly, with the professionals who share its concern and interest in the evolution of the bathroom space. The Roca Galleries aim to provide a meeting point for dialogue open to designers, architects, and interior designers around the world. The Galleries in Barcelona, Madrid, Lisbon, London, Shanghai, and Beijing offer a platform for the exchange of multidisciplinary knowledge, making up a global network for the detection, interpretation, development, and promotion of new trends in the industry. OAB (Oficina de Arquitectura de Barcelona), Lamela Arquitectos in Madrid, Ferruz Decoradors in Lisbon, Zaha Hadid Architects in London, Francesc Rifé Studio in Shanghai, and MAD Architects in Beijing, have given this vision form in venues that combine attractive aesthetics with brand attributes.