Journey to a sea of possibilities
Roca Madrid Gallery unveils the second window display of 2018, made up of a fleet of three boats: a recreational sailboat, a warship, and a merchant frigate, all created with Roca products
- 23 Apr
- 26 Aug
Journey to a sea of possibilities represents the countless choices offered by Roca products, which symbolize innovation, wellness, technology, and design, values that set the course for the future.
Devised by Grupo Eventix, the window display shows three unusual boats designed using bathtubs as the base of the ships, giving their names to each vessel: Sureste-N, Swing, and Continental.
Different products have been used to make up the display: taps, shower heads, and mixers: the Carmen and Loft twin lever bath and shower mixers, the Raindream ceiling-mounted shower head, the Stella hand shower, the Avant timed basin tap, the L90 single lever basin mixer, and the Victoria thermostatic shower column.
The Roca Madrid Gallery window display on José Abascal Street has become a city landmark that creatively, visually, and uniquely showcases the firm's most iconic and innovative products.